Chapter 1: The Renaissance of Dentistry | New York, NY

TMZ recently caught up with actor Josh Duhamel at LAX and asked him if he had always wanted to be an actor. Surprisingly, the answer was no. In fact, he wanted to become a dentist. When asked why that was the goal, he said it was because he was very creatively-inclined, and his brother was a dentist. He thought he could use his artistic talents to create beautiful smiles, while keeping his mom proud her son was a doctor. He understood that dentistry isn’t solely based on medicine. Unfortunately, his grades weren’t all that great and eventually dropped out of Minot State University before entering dental school. The rest is history.

Dr. Rosenthal had the same ideas upon entering dental school, only to be hit with the technical curriculum of anatomy, labs and preclinical work. It wasn’t anything he expected dental college to be and got frustrated with the way the dentistry industry was. They failed to recognize that dentistry is a visual art. “It is an art informed by science and technology. It is an art that drives science and technology.”

Fast forward 13 years, and Dr. Rosenthal has revolutionized the way dentistry is taught and received. Think of it as a renaissance of sorts – a revival for dentistry and the beauty that can be created by these dental advancements.

Open Wider is a book that celebrates the world of dentistry and the beauty that is created within a patient’s mouth. You’ll find yourself becoming optimistic for your next dental visit and overall health going forward. Give your lifestyle the boost it’s been looking for and get yourself a copy of Open Wider today!

If you are interested in dental college courses, contact Aesthetic Advantage at 212-794-3552 to register today! Or visit www.aestheticadvantage.com for additional information.

Aesthetic Advantage proudly serves New York, Atlanta, Florida, Chicago, Pennsylvania, Boston, Rhode Island, California, South Carolina, North Carolina and all surrounding areas.

Chapter 20: Competence, Confidence, and Control | New York, NY

When a patient looks for a new dental professional, oftentimes they don’t exactly know what they are looking for. Each has a specific need and requirement but choosing the correct fit can be daunting and overwhelming. They all want to be taken care of properly, but because it is difficult to know if this is possible, they tend to choose the most confident dentist.

As a dental professional, it’s important to realize that we walk a fine line between confidence and cocky, so it is important to be up front and honest about your capabilities. Don’t mislead your patients into thinking you can do a certain procedure if you are unfamiliar. Claiming you are confident in things you haven’t experienced much of will only affect their experiences with you.

It is also important to be able to pivot, as no two patients are alike. There are always basics to follow, but not all smiles can be treated the same. Be able to change treatment options to suit the patient and be confident enough to tell a patient a certain treatment option isn’t the right one for them. If you aren’t the dental professional for them, tell them. Patients need to feel a sense on control in a scary situation, so have the confidence to be able to present what you can confidently provide to your patients. Let them be a part of the process. Tell them what to expect and answer any questions they have with certain facts and calming poise.

In addition, having a confident, capable staff is just as important as how you present yourself. Pick your dream team, make each other the best and give your patients an experience that will keep them coming back.

Chapter 19: The Art of Endearment | New York, NY

When you think about success, you rarely think beyond the monetary edge to it. Success turns into materialistic things, and less about the internal successes one gains from working hard and becoming successful in their craft. Unfortunately, this makes our successes not as fulfilling. So, what is success? Positivity. Not only within us but sharing this positivity to everyone in their world.

This chapter has been dedicated to the various ways you can gain a solid foundation to a rewarding life. Because if you aren’t happy, it is important that you figure out why. Many times, our focus is on the wrong things. According to Dr. Rosenthal, there are ten simple steps to gaining this internal knowledge that can not only keep yourself positive throughout life but will keep your relationships positive as well.

  • Control your own destiny
  • Pursue excellence
  • Be positive, no matter what
  • Be open to constructive criticism
  • Promote the other people in the room
  • Be as helpful as you can
  • Steer clear of negativity
  • Encourage people’s hopes and dreams
  • It’s about giving, not about getting
  • Point out the greatness in others

As you can see, gaining a rewarding life doesn’t have anything to do with objects or money – it has more to do with your own internal positivity and how you spread those good tidings to those around you. It’s basically the golden rule: Do unto other as you’d have them do unto you. It’s just that simple. “Attitude is a choice. I choose to be positive, respectful, excited about what I do, and constructive when giving feedback.”

To learn more about Dr. Rosenthal’s keys to success, get your copy of Open Wider from Amazon.com today!

If you are interested in dental college courses, contact Aesthetic Advantage at 212-794-3552 to register today! Or visit www.aestheticadvantage.com for additional information.

Aesthetic Advantage proudly serves New York, Atlanta, Florida, Chicago, Pennsylvania, Boston, Rhode Island, California, South Carolina, North Carolina and all surrounding areas.

Chapter 14: Wearable Art, Wearable Technology | New York, NY

When it comes to cosmetic dentistry, dental professionals need to be creative when it comes to their patients’ treatment options. Thankfully, today’s technology has given license to do be innovative with the tools they use. In this chapter, Dr. Rosenthal discusses today’s “wearable technology”.

Braces. What was traditionally metal brackets and wire, braces have taken a huge leap. Now there are lingual braces and invisible aligners to move teeth to a desired position.

Crowns. The materials used to create restorations like crowns has advanced tremendously over the years to not only provide a stronger replacement, but to make them look as natural as possible by replacing the metal previously used.

Veneers. A perfect combination of ceramic and adhesive has allowed veneers to become a leading solution for many dental issues, making them much stronger and less invasive than a crown.

Implants. Implants have improved from the traditional version because they are now more durable and biologically compatible.

Bridges. When creating bridges, it is important to secure the ends, in order to reinforce it enough to handle the pressure needed. These anchors now come in a variety of fixed and removable options.

Mouth guards. It is important to protect your mouth when doing active sports. Today’s mouthguards now have accelerometer sensors and gyro sensors to track g-force and angular velocity.

Night guards. Patients that suffer from obstructive sleep apnea need help keeping their airway open while sleeping. Night guards now have devices that keep this area clear.

Cosmeceuticals. Cosmetic dermatology rounds out the wearable technology chapter, as the topical and injectable treatments have had major innovations made to tighten, smooth and fill in aging skin issues.

To learn more about Dr. Rosenthal’s personal dream team, get your copy of Open Wider from Amazon.com today!

If you are interested in dental college courses, contact Aesthetic Advantage at 212-794-3552 to register today! Or visit www.aestheticadvantage.com for additional information.

Aesthetic Advantage proudly serves New York, Atlanta, Florida, Chicago, Pennsylvania, Boston, Rhode Island, California, South Carolina, North Carolina and all surrounding areas.

Chapter 13: The Aesthetic Dream Team | New York, NY

It’s hard to argue the saying “there’s no I in team”, because behind every success is a team of people. Think about it – in any situation, there will always be a leader, but who are they leading? They need a team and dentistry is no different. To become the best, you must surround yourself with the best, and with that comes gorgeous smiles on happy, thankful patients. In chapter 13, we take a look at eight of Dr. Rosenthal’s “dream team” and how they are an integral part of the team…

Endodontist. An endodontist specializes in the roots of teeth, so all root canal work and diseases affecting the roots of the tooth fall into their lap.

Oral surgeon. When a patient needs a tooth extracted or some type of surgery to the face, it’s time to call in the oral surgeon.

Master ceramist. It is very commonplace for dental offices to send restoration work to a master ceramist in a lab to have cosmetic appliances created according to certain specifications.

Cosmetic or plastic surgeon. A cosmetic surgeon focuses their talents solely on face and neck issues a patient may have; a plastic surgeon who doesn’t have a particular focus.

Dermatologist. At times, a patient feels so downtrodden by their skin’s appearance, they begin to neglect their dental health as well. A dermatologist will improve the skin flaws a patient may have.

TMJ surgeon. Patients with sleeping issues have a whole separate specialist that works wonders with TMJ disorder and breathing issues.

Periodontist. Before any cosmetic work is done, a patient needs healthy gums. This is where a periodontist comes in.

Orthodontist. The orthodontist is called when a patient needs help with their “mouth posture”.

To learn more about Dr. Rosenthal’s personal dream team, get your copy of Open Wider from Amazon.com today!

If you are interested in dental college courses, contact Aesthetic Advantage at 212-794-3552 to register today! Or visit www.aestheticadvantage.com for additional information.

Aesthetic Advantage proudly serves New York, Atlanta, Florida, Chicago, Pennsylvania, Boston, Rhode Island, California, South Carolina, North Carolina and all surrounding areas.

Chapter Twelve: The Five-Star Experience | New York, NY

We all know that patients don’t want to visit the dentist. In fact, unless they have a toothache, a dental visit would be dodged at all costs. We know it’s necessary in order to maintain a healthy smile, so how do we entice them to keep those appointments regular? For Dr. Rosenthal, he and his staff provide their patients with the five-star treatment. What does that entail? Well, for Dr. Rosenthal, it’s a top-to-bottom experience with the patient centerstage.

Firstly, it is in the attitude. Dr. Rosenthal compiles a staff of people that not only provide fantastic patient care, but also go above and beyond what you would come to expect from a typical dental office. You will be interviewed about your needs and wants. You will have a thorough explanation of what to expect from your visit. You will be welcomed with a smile and an answer to any question or concern you may have.

Next, comes the amenities. A typical dental office is not what you’ll find here. In fact, it will remind you more of a five-star hotel room than a dental office. Would you like a cozy blanket or a lavender eye mask? How about lip balm or a cool beverage? Yes, these are the things you can come to expect from this top-notch dental office.

Dr. Rosenthal grew up with parents that instilled a strong sense of pride, passion kindness and respect. He has used their life lessons to give his patients the ultimate in dental care. We should all have this attitude about the work that we do.

To learn more about a trial smile, get your copy of Open Wider from Amazon.com today!

If you are interested in dental college courses, contact Aesthetic Advantage at 212-794-3552 to register today! Or visit www.aestheticadvantage.com for additional information.

Aesthetic Advantage proudly serves New York, Atlanta, Florida, Chicago, Pennsylvania, Boston, Rhode Island, California, South Carolina, North Carolina and all surrounding areas.

Chapter Eleven: The Trial Smile | New York, NY

When you’re in the market to buy something new, having a sample of what you’re buying is always a great way to be sure it’s what you really want. After all, you don’t buy a car without giving it a test drive? Wouldn’t it be nice to be able to have the same options when it comes to surgery? There is – dental surgery. With today’s technology, you can now test drive your smile before you buy. It’s called a trail smile.

Temporaries, or provisionals, is the template created so a patient can see a preview of their options, and there are plenty. Color, brightness, size, shape and texture can all be realized without a single ounce of pain or inconvenience. It is a great way to show patients that may be leery about a smile makeover, just what to expect. If they don’t like a certain aspect, we change it. We are in the search of designing YOUR perfect smile.

For the first level of the trial smile, we create an intraoral mock-up. Materials are sculpted to create a visual for the patient. Resin is used to visualize the length and color of the teeth and take measurements. The second level is the shaping and sculpting of each tooth. This is where the patient can give their thoughts on the way their teeth look. The third and final level is for those patients with more difficult cases, like flared teeth. It is an easier way to adjust the tooth’s angle without moving the entire root.

A trial smile is a great way for a patient looking for a smile makeover to experience what this transformation feels like in their everyday life.

To learn more about a trial smile, get your copy of Open Wider from Amazon.com today!

If you are interested in dental college courses, contact Aesthetic Advantage at 212-794-3552 to register today! Or visit www.aestheticadvantage.com for additional information.

Aesthetic Advantage proudly serves New York, Atlanta, Florida, Chicago, Pennsylvania, Boston, Rhode Island, California, South Carolina, North Carolina and all surrounding areas.

Chapter Ten: The Smile Lift | New York, NY

We all fear the aging process. No one wants to get older, much less look older. But, sadly, time waits for no man. As we age, our face begins to change. Our teeth begin to discolor and shift, the muscles in our face begin to lose its youthful elasticity. And as our face begins to sag, a phenomenon called facial collapse, oftentimes causing us to feel self-conscious.

When this happens, where is the first place we turn? Yes, the cosmetic surgeon. We want face-lifts and augmentations to various areas of our faces, in the hopes that we miraculously hold onto the last days of our youths. The problem is, when your procedure doesn’t turn out the way you wanted, it’s difficult to repair the damage.

This chapter discusses another option to the cosmetic surgery – a smile lift. It is likely that you’ve never heard of this dental procedure, but it can make a 50-year old person look ten years younger with little invasive techniques or pain. Sound impossible? It’s time to make an appointment with your dental professional.

During this consultation, you will get together and design your smile. Size and color of teeth, the shape, everything is now in your hands. Afterwards you will receive what is called a trial smile as a template. This way you can take a “test drive” with your new smile. When all is perfect, your smile is created and there you have it – the smile you’ve always wanted, all yours for at least the next eight years!

To learn more about a visual guide to the smile, get your copy of Open Wider from Amazon.com today!

If you are interested in dental college courses, contact Aesthetic Advantage at 212-794-3552 to register today! Or visit www.aestheticadvantage.com for additional information.

Aesthetic Advantage proudly serves New York, Atlanta, Florida, Chicago, Pennsylvania, Boston, Rhode Island, California, South Carolina, North Carolina and all surrounding areas.

Chapter Eight: The Artistry of Dentistry | New York, NY

Georg Simmel said it best when he wrote, “There is no other structure like the human face which merges such a great variety of shapes, and surfaces into an absolute unity of meaning.” After all, the anatomy or our beauty is directly linked to science – because we are natural beings. Leonardo da Vinci proves this with his famous drawing Homo ad circulum and carries it forward by creating one of the world’s most famous smiles on the Mona Lisa. That said, aesthetic dentistry seems to be the dental way to enhance a typical face with cosmetic dental procedures.

In Dr. Larry Rosenthal’s eyes, the smile is a stage. And thus, he looks at a patient’s smile in a bigger picture. It isn’t simply the teeth showing, but how the face contours that smile and how each facial feature combines to create a complete “masterpiece”.

In this chapter, we learn how to create a larger canvas of a patient’s face in order to design a more aesthetically pleasing look. He breaks down the various areas, from the horizontal divisions of the face, inter-pupillary line and facial midline. Based on what these lines dictate will help your dental professional figure out the proper treatment program to give you, not only a fixed smile, but the best smile for your face.

To learn more about a visual guide to the smile, get your copy of Open Wider from Amazon.com today!

If you are interested in dental college courses, contact Aesthetic Advantage at 212-794-3552 to register today! Or visit www.aestheticadvantage.com for additional information.

Aesthetic Advantage proudly serves New York, Atlanta, Florida, Chicago, Pennsylvania, Boston, Rhode Island, California, South Carolina, North Carolina and all surrounding areas.

Chapter Seven: Secrets to a Brighter Smile | New York, NY

Because we cannot escape the constant presence of the “selfie”, having a great smile is key to looking your best. Unfortunately, most of us do not have the whitest teeth possible. This is likely due to some type of lifestyle choices we are making, both good or bad. Bad habits like smoking are obviously hurting the shade of your teeth but taking certain prescriptions can also cause some coloration damage. The good news is that we can do something about brightening our smile, from basic dietary changes to a professional treatment session. Simple changes to our lifestyle can not only improve our dental health, but our overall health as well.

In this chapter, Dr. Larry Rosenthal shows us some tips to keeping our smiles as bright as we can. We present “Doctor Larry’s Guide to Whitening”…

  • Use a straw when drinking dark-colored, carbonated, or acidic beverages
  • Eat detergent foods high in roughage that stimulate saliva flow
  • Brush after every meal with a soft toothbrush or electric toothbrush
  • Cut out sugary beverages or limit them to mealtime
  • Floss daily or use an oral irrigator
  • Use toothpastes and mouthwashes with fluoride whitening agents
  • Change your toothbrush every month or two, tops
  • Get your teeth professionally whitened no more than once a year
  • Ask your dentist about using home whitening products between professional sessions
  • Use bleaching agents in moderation

To learn more about a visual guide to the smile, get your copy of Open Wider from Amazon.com today!

If you are interested in dental college courses, contact Aesthetic Advantage at 212-794-3552 to register today! Or visit www.aestheticadvantage.com for additional information.

Aesthetic Advantage proudly serves New York, Atlanta, Florida, Chicago, Pennsylvania, Boston, Rhode Island, California, South Carolina, North Carolina and all surrounding areas.