Chapter 20: Competence, Confidence, and Control | New York, NY

When a patient looks for a new dental professional, oftentimes they don’t exactly know what they are looking for. Each has a specific need and requirement but choosing the correct fit can be daunting and overwhelming. They all want to be taken care of properly, but because it is difficult to know if this is possible, they tend to choose the most confident dentist.

As a dental professional, it’s important to realize that we walk a fine line between confidence and cocky, so it is important to be up front and honest about your capabilities. Don’t mislead your patients into thinking you can do a certain procedure if you are unfamiliar. Claiming you are confident in things you haven’t experienced much of will only affect their experiences with you.

It is also important to be able to pivot, as no two patients are alike. There are always basics to follow, but not all smiles can be treated the same. Be able to change treatment options to suit the patient and be confident enough to tell a patient a certain treatment option isn’t the right one for them. If you aren’t the dental professional for them, tell them. Patients need to feel a sense on control in a scary situation, so have the confidence to be able to present what you can confidently provide to your patients. Let them be a part of the process. Tell them what to expect and answer any questions they have with certain facts and calming poise.

In addition, having a confident, capable staff is just as important as how you present yourself. Pick your dream team, make each other the best and give your patients an experience that will keep them coming back.

Chapter Twelve: The Five-Star Experience | New York, NY

We all know that patients don’t want to visit the dentist. In fact, unless they have a toothache, a dental visit would be dodged at all costs. We know it’s necessary in order to maintain a healthy smile, so how do we entice them to keep those appointments regular? For Dr. Rosenthal, he and his staff provide their patients with the five-star treatment. What does that entail? Well, for Dr. Rosenthal, it’s a top-to-bottom experience with the patient centerstage.

Firstly, it is in the attitude. Dr. Rosenthal compiles a staff of people that not only provide fantastic patient care, but also go above and beyond what you would come to expect from a typical dental office. You will be interviewed about your needs and wants. You will have a thorough explanation of what to expect from your visit. You will be welcomed with a smile and an answer to any question or concern you may have.

Next, comes the amenities. A typical dental office is not what you’ll find here. In fact, it will remind you more of a five-star hotel room than a dental office. Would you like a cozy blanket or a lavender eye mask? How about lip balm or a cool beverage? Yes, these are the things you can come to expect from this top-notch dental office.

Dr. Rosenthal grew up with parents that instilled a strong sense of pride, passion kindness and respect. He has used their life lessons to give his patients the ultimate in dental care. We should all have this attitude about the work that we do.

To learn more about a trial smile, get your copy of Open Wider from today!

If you are interested in dental college courses, contact Aesthetic Advantage at 212-794-3552 to register today! Or visit for additional information.

Aesthetic Advantage proudly serves New York, Atlanta, Florida, Chicago, Pennsylvania, Boston, Rhode Island, California, South Carolina, North Carolina and all surrounding areas.