Chapter 20: Competence, Confidence, and Control | New York, NY

When a patient looks for a new dental professional, oftentimes they don’t exactly know what they are looking for. Each has a specific need and requirement but choosing the correct fit can be daunting and overwhelming. They all want to be taken care of properly, but because it is difficult to know if this is possible, they tend to choose the most confident dentist.

As a dental professional, it’s important to realize that we walk a fine line between confidence and cocky, so it is important to be up front and honest about your capabilities. Don’t mislead your patients into thinking you can do a certain procedure if you are unfamiliar. Claiming you are confident in things you haven’t experienced much of will only affect their experiences with you.

It is also important to be able to pivot, as no two patients are alike. There are always basics to follow, but not all smiles can be treated the same. Be able to change treatment options to suit the patient and be confident enough to tell a patient a certain treatment option isn’t the right one for them. If you aren’t the dental professional for them, tell them. Patients need to feel a sense on control in a scary situation, so have the confidence to be able to present what you can confidently provide to your patients. Let them be a part of the process. Tell them what to expect and answer any questions they have with certain facts and calming poise.

In addition, having a confident, capable staff is just as important as how you present yourself. Pick your dream team, make each other the best and give your patients an experience that will keep them coming back.

Chapter 13: The Aesthetic Dream Team | New York, NY

It’s hard to argue the saying “there’s no I in team”, because behind every success is a team of people. Think about it – in any situation, there will always be a leader, but who are they leading? They need a team and dentistry is no different. To become the best, you must surround yourself with the best, and with that comes gorgeous smiles on happy, thankful patients. In chapter 13, we take a look at eight of Dr. Rosenthal’s “dream team” and how they are an integral part of the team…

Endodontist. An endodontist specializes in the roots of teeth, so all root canal work and diseases affecting the roots of the tooth fall into their lap.

Oral surgeon. When a patient needs a tooth extracted or some type of surgery to the face, it’s time to call in the oral surgeon.

Master ceramist. It is very commonplace for dental offices to send restoration work to a master ceramist in a lab to have cosmetic appliances created according to certain specifications.

Cosmetic or plastic surgeon. A cosmetic surgeon focuses their talents solely on face and neck issues a patient may have; a plastic surgeon who doesn’t have a particular focus.

Dermatologist. At times, a patient feels so downtrodden by their skin’s appearance, they begin to neglect their dental health as well. A dermatologist will improve the skin flaws a patient may have.

TMJ surgeon. Patients with sleeping issues have a whole separate specialist that works wonders with TMJ disorder and breathing issues.

Periodontist. Before any cosmetic work is done, a patient needs healthy gums. This is where a periodontist comes in.

Orthodontist. The orthodontist is called when a patient needs help with their “mouth posture”.

To learn more about Dr. Rosenthal’s personal dream team, get your copy of Open Wider from today!

If you are interested in dental college courses, contact Aesthetic Advantage at 212-794-3552 to register today! Or visit for additional information.

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